Digital Health Campaign launches in Nottingham and Nottinghamshire
Connected Nottinghamshire and Healthwave are working in partnership to help people access and utilise digital channels to support their healthcare needs and empower a new type of carer: the digital carer. A recent study by health innovation company Healthwave revealed that up to 1/3 of people in Nottinghamshire now have digital caring responsibilities for an older person, especially people who are in midlife, with some helping multiple times a day and nearly 29% helping several times a week.
The #DigitalCarers campaign will signpost individuals who would benefit from additional support to a dedicated online ‘Healthwavehub’ page. This page will connect users to local services, resources, networks and advice on using the NHS App more effectively. They can also become part of a community of digital carers by joining the #DigitalCarers Facebook group where they can benefit from peer-to-peer advice, help, tips, and information from experts.
The campaign will be promoted across Nottingham and Nottinghamshire on social media, encouraging people to engage with resources on the HealthwaveHub page and become part of the Digital Carers community.
Alexis Farrow, Head of Strategy and Transformation, Connected Nottinghamshire said: ‘One of our key aims is to support the people of Nottingham and Nottinghamshire to feel able to access digital health services, and to mitigate digital exclusion. This exciting campaign brings together some brilliant resources and will empower Digital Carers who can then help friends, family and their community to use technology better to support their health independently’.
Oliver Sleeman, Director and Cofounder of Healthwave said: ‘We are delighted to be working with Connected Nottinghamshire to help people in Nottingham and Nottinghamshire learn about, download and use the NHS App and get the support they need to access digital health channels, With the free tools and resources we are providing, we hope to support and mobilise digital carers.’
The Healthwave study also revealed that 44% of digital carers feel they could benefit from help and training on all things digital to make them better at this new type of caring. 77% of respondents also said they felt that increasing the digital skills for them and the person they care for could lead to more independence and an improved lifestyle for both.